Wayne Reaves: Enabling Faster Deals with Intuitive Solutions

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Jason Reaves, President "Running an auto dealership is not an easy feat,”— any dealership owner would agree to this statement. Dealers must source and manage new inventory as well as target and attract new buyers, while tracking the often-overlooked financial information needed to generate meaningful reports related to accounting, which has always been necessary to help them remain profitable. There are many tasks that an auto dealer must accomplish daily. For years, these tasks were managed manually or using multiple software products that did not talk to each other, which made it extremely difficult for a dealer to monitor while running their store efficiently. However, with the emergence of a Georgia-based company, Wayne Reaves Computer Systems, Inc., this scenario has completely changed. The company offers all-in-one software that handles everything from inventory, customers, financing integrations, accounting reports, and forms printing. In fact, it is a complete dealer management system (DMS), making it easier for autodealers to manage every aspect of their car business. “Our online solution provides an easy-to-use experience for dealers of all types and sizes with multi-location capabilities,” says Jason Reaves, president of Wayne Reaves. Presently, over 5000 dealers across 24 states use the Wayne Reaves DMS for their dealerships.

In today’s technology-driven environment where automotive dealers still continue to face a number of challenges with regard to integrating complex data, tracking the sales cycle, and managing discrepancies between sales budgets and the actual sales, Wayne Reaves’ software emerges as the ray of hope. By bringing together the many parts of a dealership on a single interface, Wayne Reaves’ DMS platform allows business owners to monitor dealership operations more efficiently and see the big picture more clearly. “Our DMS helps firms simplify, streamline, and manage all of the business operations in a structured manner. And, that is what sets our solution apart in the marketplace,” mentions Reaves.

Streamlining and Simplifying Dealership Operations

Founded in 1987, by an independent automobile dealer, the company initially focused on developing and delivering software for ‘buy-here, pay-here’ automotive firms. Slowly, with time, Wayne Reaves expanded its capabilities to also include other financing options.


Our software has evolved from a program that could run on a floppy disc to a modern .NET, internet-based program that can do almost anything any type of car dealer would need


“Our software has evolved from a program that could run on a floppy disc to a modern .NET, an internet-based program that can do almost anything a car dealer would need,” affirms Reaves. Today, the firm is recognized as one of the leading providers for top-notch dealership solutions that not only saves auto dealers time and money but also helps ensure that they adhere to the rules and regulations required to run a successful dealership.

Delving into the depths about the challenges faced by auto dealerships and how his company’s offerings help address them, Reaves explains, “Even today, record keeping is one of the most difficult aspects of running a dealership. Being unprepared to manage and maintain vital sales information can lead to costly mistakes.” However, with Wayne Reaves’ DMS in place, one can efficiently handle all of the information in an organized manner. Furthermore, auto dealers no longer have to worry about staying up-to-date, since Wayne Reaves provides automatic updates in accordance to the changing state and federal laws to ensure the client is always on top of the legislation and statutory requirements. “No other digital partner in the automotive industry today exhibits this level of expertise and experience, and that is what truly sets our company apart in the marketplace,” remarks Reaves, as they continuously strive to stay on top of the ever-changing landscape of car business.

In addition to the DMS, Wayne Reaves also helps auto dealers in customizing their online websites to showcase their inventory, thereby eliminating the need and cost of hiring third-party providers. The sites designed by Wayne Reaves offer security, search engine optimization, and ensures lead generation. Dealers can also download Wayne Reaves’ mobile app, and with the click of a button, upload the information for the vehicles they want to sell. For example, if an automotive dealer is at an auction and buys a car, he can immediately click a few pictures of the vehicle and upload the image along with the different specifications like the model, style, and color so that the car is online and able to be viewed by potential buyers.
That being said, the client’s websites also connect to the Wayne Reaves’ DMS, so information of a new car added through the mobile app is added directly into to the DMS with ease.

Creating a Strong Online Presence through Partnerships

Recently, Wayne Reaves has become a Google Premier Partner, and they have created an Intelligent Inventory Marketing suite, where automotive dealerships can work directly with the Reaves team to market their cars. “With us being a Google Premier Partner, we were able to develop this specialized advertising division that extends across all of the social platforms like Facebook and Instagram to allow dealers to drive and convert traffic on their websites,” states Reaves. The suite dynamically catalogs a dealer’s inventory based on price, make, model, and more, and then displays the most relevant vehicle directly to social media platforms. Moreover, the advertising is particularly focused on specific demographics that are more likely to engage with a company’s ads. That way, by leveraging digital behaviors, we are able to qualify potential customers.

Today, Wayne Reaves is partnering with several companies across different domains, including credit card processing, CRM, and financing. One of its recent integrations is with a company called AGORA, a Texas-based firm that is redefining the automotive finance market by serving as the central hub for buyers and sellers of automotive loans.“Through this partnership, we aim to help dealerships match sellers with buyers to create cash liquidity and facilitate transactions,” mentions Reaves.

Driving Innovation along the Way

Over the years, large multi-store lots, small family-run stores, and auto brokers have benefited from Wayne Reaves’ simple and affordable solutions.

Treading forward, the company intends to continue building long-lasting partnerships with other automotive providers as well. Concurrently, Wayne Reaves is also working on enhancing its intelligent inventory marketing suite and coming up with new products. The company is currently in the middle of a brand new interface overhaul. “We are striving hard to ensure that dealerships face no kind of issues in buying, selling, and marketing their cars,” states Reaves. With a clear-cut goal to become the leader in the automotive industry, Wayne Reaves is regularly upgrading its solution portfolio to help dealerships move to the next level of ease and comfort.

Company
Wayne Reaves

Headquarters
Macon, GA

Management
Jason Reaves, President

Description
A leading automotive solution provider, Wayne Reaves, offers an innovative dealer management software (DMS) that makes it easy for car dealers to manage every aspect their car business. Wayne Reaves’ DMS provides an easy-to-use experience for dealers of all types and sizes with multi-location and online hosting capabilities. Founded in 1987, by an independent automobile dealer, the company initially focused on developing and delivering software for ‘buy-here, pay-here’ automotive firms. Slowly, with time, Wayne Reaves expanded its capabilities to also include financing. Today, the firm is recognized as one of the leading providers for top-notch dealership solutions that not only saves auto dealers time and money but also ensure that they adhere to the legal laws required to run a successful dealership

Wayne Reaves