As a third party content and review service provider, Reevoo focuses on customer loyalty and lifetime value of a customer. Their flagship offering is their Ratings and Reviews service. “In a nutshell we encourage customers to share their opinions for a particular brand, which has a massive impact on website traffic,” says Callcut. The increasing number of unbiased user-generated reviews can also change a brand’s position in internet search rankings. “We have seen, if Ratings and Reviews are there on a site, people tend to spend five to six times longer and visit about four times more pages than normal. It’s a huge increase in customer engagement,” says Callcut.
The reason behind Reevoo’s market success lies in their editorial policy, where the company shares only unedited, unbiased user content to the merchants regardless of it being negative or positive. Based on this benchmark trust, Reevoo has spread its wings to over 60 countries and over 30 languages. As an instance of success, Reevoo’s first Automotive customer, London based car manufacturer KIA wanted to improve their market share. They also decided to showcase the user-generated content in their national ad campaigns for further knowledge about their cars and customer stories. Within a very short period, it increased their website traffic, test drives and sales.
For the next financial year, Reevoo is planning to gain momentum with their new Experiences solution. They are also looking forward to expanding their reach in North America.